Professional Summary
Software engineer with 5 years of experience building marketing web systems, analytics infrastructure, automation workflows, and customer-facing applications that improve operational efficiency and growth performance. Experienced with React, TypeScript, Python, SQL, API integrations, tracking systems, and CRM infrastructure. Built and maintained real-time dashboards, lead routing systems, attribution pipelines, and scalable integrations across Google Ads, Meta, web forms, and CRM platforms. Strong background collaborating across marketing, operations, and technical teams to implement tracking, optimize workflows, and support data-driven decision making.
Work Experience
Technical Operations Manager @ Five Star Tax Resolution (Costa Mesa, CA)
Aug 2025 - Jan 2026
- Designed and deployed a lead scoring model using keyword analysis, duplicate detection, timing signals, and phone/email pattern recognition to classify lead quality, reducing spam leads by 20% and saving ~$2,000/month in marketing spend
- Implemented and maintained conversion tracking infrastructure across Google Ads, Meta, GA4, GTM, call tracking systems, and CRM workflows to improve attribution accuracy and reporting consistency
- Monitored and maintained production automation systems, diagnosing and resolving failures across CRM, tracking pipelines, and integrations, ensuring minimal downtime for business-critical operations
- Supported high-volume lead intake and processing workflows ingesting ~1,000 leads/day across paid media and web properties
- Oversaw landing page optimization and marketing experimentation initiatives through tracking implementation, analytics monitoring, and conversion reporting
Director of Tech Services @ Franchise Focused Marketing (Santa Ana, CA)
June 2022 - Aug 2025
- Architected and maintained scalable marketing technology systems supporting 1,500+ active campaigns across Google Ads, Meta, CRM platforms, and internal web tools
- Built real-time analytics dashboards and reporting systems to monitor campaign KPIs including CPL, CTR, CPM, and conversion performance, improving visibility for marketing and leadership teams
- Developed automated lead routing and scoring systems using Python, SQL, and custom business logic, improving lead quality detection and reducing spam submissions by 20%
- Engineered API integrations and ETL pipelines connecting advertising platforms, web forms, call tracking systems, and CRM infrastructure into centralized reporting workflows
- Managed tracking reliability and production automation systems across marketing operations, diagnosing failures and maintaining uptime for business-critical lead processing pipelines
- Collaborated cross-functionally with marketing, operations, and leadership stakeholders to implement workflow improvements, analytics enhancements, and scalable automation systems
- Diagnosed and resolved tracking discrepancies across marketing platforms and third-party integrations, improving reporting reliability and campaign optimization
- Created and maintained internal web applications and frontend systems using React, TypeScript, and JavaScript to support marketing operations and campaign management workflows
Computer Science Intern @ Advantech GS Enterprises (San Diego, CA)
Apr 2021 - Sept 2021
- Produced Python-based data extraction pipelines using Selenium to scrape and structure large-scale HTML datasets, converting unstructured web data into CSV and SQL-ready formats for analysis
Education
Bachelor’s of Science, Oregon State University
Major: Computer Science (Focus: Security / Cybersecurity)
Certifications
IBM RAG and Agentic AI
Technical Skills
Marketing & Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Marketing Analytics, Attribution Tracking, CRM Integrations, Lead Routing, A/B Testing Concepts, Conversion Tracking
Frontend & Web Systems: React.js, Next.js, JavaScript, TypeScript, HTML/CSS, Tailwind CSS, Responsive Design
Backend & Integrations: Node.js, Express.js, REST APIs, Python, SQL, API Integrations, Authentication (JWT/OAuth)
Data & Automation: ETL Pipelines, Pandas, Selenium, Zapier, Data Processing, Workflow Automation
Tools & Platforms: Git, GitHub, Docker, Linux, Salesforce, WordPress, Elementor
AI-Assisted Engineering: Cursor, GitHub Copilot, Claude, ChatGPT, AI-assisted debugging, prompt-driven development