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Marketing Manager - Full time in Irvine, CA - $100K ++ (Irvine)
ROKFORM
Irvine Center Dr near Scientific
compensation:
$100,000.00 +
employment type:
full-time
experience level:
senior level
job title:
Marketing Manager
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Location: Irvine, CA (Hybrid/Internal/Remote/Flexible)
Job Type: Full-Time
About ROKFORM
Founded in 2010, ROKFORM designs and manufactures premium phone cases and accessories trusted by athletes, first responders, tradesmen, and everyday active lifestyle customers. With patented magnetic mounting technology and innovative designs, we’ve built a loyal customer base and a fast-growing e-commerce business. We are now seeking an experienced Marketing Manager to lead our marketing strategy, oversee campaigns, and drive measurable growth across e-commerce, retail, and Amazon.
Role Overview
The Marketing Manager will lead the execution of ROKFORM’s marketing strategy, managing campaigns, agency partnerships and the internal team to deliver strong results. This role requires a mix of strategic thinking and hands-on execution, with a focus on brand building, storytelling, demand generation, and e-commerce growth.
Key Responsibilities
• Develop and manage ROKFORM’s omnichannel marketing strategy, balancing brand storytelling with performance-driven campaigns
• Lead day-to-day coordination with agency partners and ensure deliverables align with ROKFORM’s goals and deadlines
• Oversee e-commerce marketing across Shopify and Amazon, including product launches, promotions, A+ content, and digital advertising
• Manage and mentor the marketing team (content, e-commerce, coordinator roles), providing clear direction and accountability
• Plan and execute integrated campaigns across paid, owned, and earned channels (social media, email, influencer, digital ads, retail promotions)
• Oversee the creation of engaging content, including copy, creative, photography, and video
• Track and analyze performance metrics, providing actionable insights to optimize campaigns
• Partner with sales and product teams to align marketing initiatives with revenue goals and product launches
• Manage marketing budget, ensuring efficient allocation of spend across channels and campaigns
• Represent ROKFORM at trade shows, events, and sponsorship activations when required
Qualifications
• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of marketing experience, with at least 2+ years in a leadership or management role
• Proven track record in e-commerce and consumer products marketing (Shopify, Amazon, or similar platforms)
• Strong understanding of digital marketing (Google Ads, Meta Ads, SEO, Klaviyo/email marketing, analytics)
• Experience managing agencies and vendors
• Excellent leadership, communication, and project management skills
• Data-driven mindset with ability to translate insights into strategy
• Creative thinker with an entrepreneurial spirit; enjoys working in a fast-paced environment
What We Offer
• Above market compensation and benfits: We reward top talent with a salary package and benefits that exceed the Orange County, CA average, ensuring you are recognized and supported both professionally and personally.
• Hybrid work schedule (in-office collaboration + remote flexibility)
• Opportunities for professional development and advancement within a growing brand
• Collaborative, entrepreneurial team culture
Key Performance Indicators (aka Vital Factors)
• Revenue Growth: Achieve quarterly and annual revenue targets for Shopify and Amazon channels
• Campaign Performance: Deliver ROI targets on paid campaigns (ROAS goals for digital ads, cost per acquisition benchmarks)
• Email Marketing: Maintain or exceed engagement benchmarks (open rates, click-through rates, and conversions)
• Brand Awareness: Quarterly growth in social media reach and engagement (targets to be set with leadership)
• Agency Management: 100% of campaigns delivered on time and aligned with ROKFORM’s brand and goals
• Team Development: Positive performance reviews and growth of direct reports; clear career pathing and accountability within the team
• Product Launch Execution: 100% of product launches delivered on time with all marketing assets live (site, Amazon, social, email, ads)
• Budget Management: Marketing spend tracked and maintained within approved budgets, with clear ROI reporting
• Reporting & Insights: Delivery of monthly performance reports with data-driven recommendations
At ROKFORM, we see this Marketing Manager role as the foundation for long-term growth within the company. We encourage and support professional development, and we are looking for someone who not only excels in driving immediate results but also has the ambition to grow into a senior leadership role. Our vision is for this person to build and lead a world-class marketing team, shaping the strategy, culture, and future of our brand. We are committed to providing the resources, mentorship, and opportunities needed to make that growth a reality.
Salary
$100K+ depending on experience and qualification
How to Apply
Submit resume with a cover letter through this posting.
- Principals only. Recruiters, please don't contact this job poster.
- OK to highlight this job opening for persons with disabilities.