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Promotional 8" Metal figurine of a man in suit and tie with briefcase. - $80 (Westminster)
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From a Promo for Gold Medallion Homes sold during 1950's thru 70's
Gold Medallion Program Sponsors
The Gold Medallion program was advertised largely when it first began, and several notable sponsors played a part in its growth:
The Edison Electric Institute (EEI) and General Electric heavily promoted the Gold Medallion program through magazine and newspaper ads, TV spots, and radio jingles.
Future U.S. President Ronald Reagan got on the bandwagon for all-electric living in his role as spokesman for General Electric.
The program also awarded allowances to builders who built Gold Medallion homes. Gold Medallion status was a convenient marketing tool: After World War II, home building began to ramp up. Builders had to add extras and bonuses to bring buyers to their homes and developments. A February 10, 1963 article about the Gold Medallion program states, "Back in the '50s, builders needed no special inducements to attract buyers, but now the market is reversed…The building market is on a competitive basis and now the consumer must be wooed."